
Joanna Oakey
Genres
Joanna Oakey was born in Sydney in 1978. A small-town upbringing and the influences of her socially conscious parents helped Joanna form the foundations of a strong values base and a hard work ethic. It also fostered a penchant for doing things differently. After achieving university awards and an honours degree in law, Joanna spent time working for some of Australia’s top legal firms.
She quickly built a loyal client base and became a known speaker in commercial and contract law. Working with businesses in acquiring, growing and exiting for more than 20 years, Joanna has dealt with thousands of owners and business advisers. She has worked with small startups that have catapulted in value, through to large national and multinational brands.
But she has also seen many people from both large and small organisations spend years and years building a business that has no value at exit, or worse, really good businesses that fall into a hole they never recover from. Through all of this experience, she has gained incredible insights into the mistakes that businesses commonly make when acquiring, growing and exiting.
She has also seen what drives really great deals. She has spent the last four years sharing many of these stories in her top-rating podcasts, The Deal Room and Talking Law, and now brings them all to life in this book, Buy, Grow, Exit. Today, Joanna lives in Sydney’s beautiful northern beaches with her husband and two young children.
She spends her spare time dreaming about ways to create the perfect business, one that breaks the traditional lawyer mould, delivers deep value to its clients, and has a positive impact on the community and the world.